Wright Thompson

Michael Jordan is the GOAT over Tiger Woods

[Big Cat]: who's better? Tiger Woods or Michael Jordan? [Wright]: Michael Jordan.

Tiger Woods is an extreme introvert who was broken by being forced into the Michael Jordan marketing playbook

It's always astonishing that no one in that room at Nike... occurred to no one that the playbook had been built around Michael Jordan, who is an extreme extrovert. And they applied it to Tiger Woods, who is an extreme introvert and like, honestly feels like they broke him.