Takes

Auburn should have just called the new logo a logo change to sell more merchandise to SEC fans

What they should do is just lean into it and then get all new sales from the new logo. Because if I know something about SEC football, if you slightly tweak the logo, everyone will buy new stuff. They'll buy new stuff before they pay their mortgage, before they get food on the table for their kids. They've got to have the freshest new Auburn logo for the fall.