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The NFL scheduling Christmas games on Netflix will hurt NBA ratings by making it harder to channel flip
Not only are they taking away Christmas Day from the NBA, they're also taking away the ability of people to comfortably change the channel to the NBA games during commercial breaks... signing out of Netflix, turning onto cable... such a pain in the dick to do that. And so they're taking away even the pity ratings.
Outcome of 2024 Christmas ratings and user behavior metrics are required to verify the 'friction' impact.