Leon Rice

Eating a book of lit matches is a valid and effective football motivational technique

Well, not only was it a book of matches, but let's go ahead and remember there was a book of lit matches... Anybody can eat a book of matches. It takes some toughness to eat a book of lit matches... I was an old football guy... us basketball coaches have to rely on some of those [techniques]. My guys loved it, so it seemed to get them fired up for the game.