Takes

The NFL is encouraging missed kicks to create '69' scorelines for ratings

I also think tying into it, what's more interesting? A game that's 17-10... Or if you casually glance at a scoreboard and see a 16-9 game? If I see 69 and I'm like, what kind of crazy hijinks was going on there? I'm going to tune in... it's going to make me more likely to watch.