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PFT Commenter
The NFL scheduling Christmas games on Netflix will hurt NBA ratings by making it harder to channel flip
Not only are they taking away Christmas Day from the NBA, they're also taking away the ability of people to comfortably change the channel to the NBA games during commercial breaks... signing out of Netflix, turning onto cable... such a pain in the dick to do that. And so they're taking away even the pity ratings.
NBA Christmas Day 2024 ratings actually skyrocketed 84% over 2023 despite competing with NFL on Netflix for the first time. The Lakers-Warriors game averaged 7.76 million viewers. The feared negative impact on NBA ratings did not materialize.