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Dana White

Dana White

Guest
2017 — Present
5W·5L·2P·0 open
boxing mmabusinessmedia12 scored

All Takes

Void
Dana WhiteDana White

Pay-per-view is definitely not dead

Pay-per-view isn't dead. I mean, I'm gonna do a pay-per-view this Saturday. And when we were doing this deal, you know, even with the streaming services that we were talking to all the different ones, some of them still had pay-per-view options. So pay-per-view is not dead. That's not true.

The health of the PPV industry is a complex economic reality that remains to be seen in the long term.
Push
Dana WhiteDana White

Fighter pay has increased with every new deal and will continue to go up with the Paramount Plus deal

Since 2001, the day we bought this company fighter pay has gone up. Every new deal that we've done, fight, pay has gone up and obviously fight or pay will go up for this deal. It's incredible for the fighters.

While total pay has increased as the business grows, critics often point to the percentage of revenue shared with fighters, making the 'increase' a point of debate.
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Dana WhiteDana White

Power Slap is the most successful business I have ever been part of in such a short time

The most successful business I've ever been a part of in such a short amount of time. [Power Slap]

Hard to verify without internal financials, but Dana has consistently staked his reputation on this claim.
Loss
Dana WhiteDana White

Conor McGregor will return to the UFC in the fall of 2025

Hopefully Conor McGregor returns in the, in the fall Okay. Of this year.

Conor McGregor did not return to the UFC in the fall of 2025. He has not fought since breaking his leg against Dustin Poirier in 2021. His return keeps being delayed.
Loss
Dana WhiteDana White

The UFC is working on a major fight for the fall that nobody will see coming

What I was talking about in December... I would imagine it's probably gonna happen and it's gonna happen in the fall, a fight that I'm working on... [And we'll never see it coming] Nope.

Conor McGregor did not fight in the UFC in the fall of 2025. While Dana White teased a major fight, McGregor has not competed in the UFC since 2021 and his return keeps being pushed back.
Loss
Dana WhiteDana White

Kamaru Usman will go down as the GOAT if he stays on his current trajectory

I just think Usman, he's the pound-for-pound best fighter in the world right now. And I think he's going to probably end up going down as the GOAT, man, if he keeps on this trajectory. I mean, he's lapping these guys right now.

Usman lost his title shortly after and suffered multiple defeats to Leon Edwards and Khamzat Chimaev, cooling his 'GOAT' status significantly.
Void
Dana WhiteDana White

Ariel Helwani is a pussy and a crybaby victim

He's just one of those fucking, he's a pussy, and he's a fucking, just a big fucking crybaby victim... We have the toughest sport in the world being covered by the biggest pussies in the world.

This is an entirely subjective personal insult.
Push
Dana WhiteDana White

Preliminary UFC fighters make as much as $750,000 per fight

A guy who isn't even... he's on the prelims, never been a world champion... is making $750,000. Prelim fighter... never been a world champion, is making $750,000.

UFC payouts are notoriously opaque, but high-profile veterans or former champs on 'prelim' cards (like Donald Cerrone or Jose Aldo) have been known to have contracts in this range, though it's not the norm for standard prelim fighters.
Loss
Dana WhiteDana White

Conor McGregor is still one of the top ten best fighters in the world

Conor McGregor... he's still one of the top ten guys in the world. I mean, he's still one of the top ten best guys in the world... Conor coming back is a headliner.

McGregor has not fought in years following his leg break and has fallen out of the official top rankings.
Win
Dana WhiteDana White

UFC's Yas Island is a real island, not a fake one

You know why it's called Yaz Island? Because it's a fucking island, okay? ... It's absolutely an island.

Yas Island is a man-made island in Abu Dhabi. Geographically it is an island, even if it feels 'fake' to the hosts.
Win
Dana WhiteDana White

Anyone who actually expected UFC fights to take place in the sand on a beach at Fight Island is an idiot

For the people who thought it was literally on a beach, you're a fucking idiot. The lighting rig that would have to be set up... would be impossible to do on the beach... not to mention the fact that it's 118 degrees here with 100% humidity. You would drop dead walking to the octagon.

The fights indeed took place in a state-of-the-art arena on Yas Island, not on the actual beach.
Win
Dana WhiteDana White

Conor McGregor is not retired for good and will likely return to the octagon next year

I don't think that Conor has retired for good but... I think Conor's is going to take some time and and sit back and figure out who's next, you know, and it probably won't be till next year.

McGregor returned to fight Dustin Poirier in January 2021.
Void
Dana WhiteDana White

Conor McGregor would beat up all six members of the Pardon My Take crew in a street fight

I think it would take all six you. I think a couple of you are definitely going to be hesitant and not jump right in and Conor will fuck up three or four [of] you before the other [two] decide [to] jump in and you know, somebody's probably going to run... Conor wins against almost six [of] you.

While hypothetical, the gap between an elite pro fighter and six podcasters makes this nearly certain.
Void
Dana WhiteDana White

Amanda Nunes is the greatest mixed martial artist of all time

[Amanda Nunes] is without a doubt the greatest to ever do it. Not just all the names of the who's who that she beat, but how she beats them. She has the one-punch knockout power. She knocks people out or she submits you, but she is always going for a finish.

Nunes is widely considered the greatest female MMA fighter, though 'all time' across genders is more debated.
Void
Dana WhiteDana White

Sports media members are 'fucking dorks' and 'wimps' who wanted to stop the UFC from returning

The media are wimps amongst wimps. wimps will be slapping those guys around. Most of them are fucking dorks. Opinion really means nothing to me... what they wanted to do was stop this fucking event. They felt that shouldn't happen or their fucking egos wanted to prove that they could stop this thing.

This is a subjective characterization and a recurring theme in Dana White's public persona.
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Dana WhiteDana White

Fighting is a young man's game and 50-year-olds have no business in the ring

At the end of the day, 50-year-olds have no business fighting. Fighting is a young man's game. There's some guys that have been able to beat time and still do well but they're very, very few and far between. 49-year-old people barely get on the treadmill and walk. You're going to be fighting in a professional fight? It's ridiculous.

While subjective, this is a widely held medical and sporting consensus in MMA.
Void
Dana WhiteDana White

Tito Ortiz is literally one of the dumbest human beings on planet earth

I think that [Oscar De La Hoya] is getting a lot of this information from Tito Ortiz who is literally and I'm not just saying this to be real he's one of the dumbest human beings on planet earth he's primate level this guy

Whether someone is the 'dumbest' is subjective, though Ortiz's public speaking blunders are well-documented.
Void
Dana WhiteDana White

The government are the biggest gangsters on the planet

The athletic commissions, California, Nevada, New York, they're run by the government. The government runs—and that's who we answer to. And you don't want to fuck with the government. They're the biggest gangsters on the planet.

This is a purely subjective political/business opinion.
Void
Dana WhiteDana White

Jon Jones would have been the LeBron of MMA if he had his personal life together

If you look at how good Jon Jones is, and if he had his personal life together, what a big star he'd be right now and how much money he would have made. He would have been the LeBron of this sport.

Jones is widely considered the GOAT in the cage, but his star power never quite reached mainstream crossover status like LeBron.
Void
Dana WhiteDana White

The 'Affliction' and 'True Religion' fashion days of the UFC were horrible

The affliction days were bad. The affliction days were bad. It was so funny you just said that to me because we were looking we were doing all these documentaries about the ufc... affliction horrible those days and the god what were those jeans true religion. Oh my God. I see the true religion jeans and all that stuff I'm like shoot me.

This reflects a general cultural consensus that those early 2010s fashion trends did not age well.
Win
Dana WhiteDana White

Jon Jones is the greatest MMA fighter of all time

I think [Jon Jones] is the greatest of all time. I think if he had done everything the way he should have, he'd be a huge superstar. He might even be the heavyweight champion of the world.

While controversial due to PEDs, many experts still consider Jones the GOAT, and he did eventually become Heavyweight Champion in 2023.
Void
Dana WhiteDana White

Ronda Rousey is underrated for what she built in women's MMA

Underrated. Look at what she did. Look at what she built. She started it all... That whole combination of what she was is what built the women's mixed martial arts world. It's like a chicken and the egg phenomenon.

Rousey's role as a pioneer is undisputed, even if her late-career performance was criticized.
Win
Dana WhiteDana White

If Johnny Hendricks loses at UFC 217, he should retire

I think [Hendricks] would have to start looking at retirement. [if he loses].

Hendricks did lose at UFC 217 and subsequently retired from MMA shortly after.
Loss
Dana WhiteDana White

Conor McGregor's next fight will probably be against Tony Ferguson in Las Vegas

It's probably going to be Tony Ferguson in Las Vegas. But we do want to do Croke Park. The reason we haven't done Croke Park yet with Conor is because we can't get it done over there... they have noise ordinances.

McGregor's next fight was actually against Khabib Nurmagomedov at UFC 229 in October 2018. He never fought Tony Ferguson.

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