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Mark Dantonio's approach to fixing Michigan State's problems by 'firing himself' is a great PR move

Mark Dantonio... he fired himself, kind of. He said, to be honest with you, I've taken the approach of, hey, I'm a new coach coming in here. I'm going to fix the things that the other guy did last year... and that's how I'm going to take the approach.

The PR move was real; Dantonio did use this rhetoric. However, Michigan State only bounced back slightly in 2017 (10-3) before declining again.
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Aqib Talib can extend his career by seven years by capitalizing on his shooting incident

Tlaib may have just extended his career by like seven years. Because now he can get that really sappy E30 with Jeremy Schaap... A second chance is worth like two more contracts. So smart move on Tlaib's part, getting shot, because now he gets like an opportunity to prove himself again.

Talib played through 2019, so he got about 4 more years, though not primarily due to this incident.
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Chris Jones' NFL Combine wardrobe malfunction will ultimately work in his favor

Everyone knows his name. I think that that actually is gonna work in his favor. This is probably the best possible way to let the whole world know. Like, hey, it is, I'm just, I'm about to become an NFL player, make millions of dollars and Oh yeah. Did you see my [genitals] flop out of the pants?

While Jones became a superstar, the incident didn't become a cornerstone of his brand or marketing as predicted.

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