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The 'anti-Kaepernick' protesters are the main reason for the NFL's Week 1 ratings dip
I'm going to go with the protesters who are protesting Colin Kaepernick not being in the NFL as being the biggest reason why [ratings] are down this week. And that's because the New England Patriots played in primetime on week one.
The cause of the 2017 ratings dip was a massive debate with no single consensus, though competition from news/elections and cord-cutting were also major factors.