Successful creators must ignore the 'safe middle' and focus on what they find fascinating
Executives in any endeavor and any business will always try to get the safe middle. But if you're a creator, you have to ignore the safe middle and you have to be going for what's really fascinating to you... if you can make that stuff compelling enough then people will hang in.
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I'm technically in favor of this [expanding the schedule] because it's more football and more football equals better.
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