"Under Armour used Game 1 of the NBA Finals as a 'soft launch' for the Curry 4s to avoid a social media roasting" — PFT Commenter

Take Slip·Jun 2, 2017·Roast

#27669#PMT-2017-0602-27669

Under Armour used Game 1 of the NBA Finals as a 'soft launch' for the Curry 4s to avoid a social media roasting

I also like the idea of using a game as a soft launch for something. So it's not like Under Armour tweeted out a picture and said, 'Hey, everybody, what do you think of the new shoes?' It's more of something that people got to discover for themselves.

Opinion Basketball Mild

The shoes were indeed debuted in-game, and this strategy is commonly used now by brands to generate organic hype.

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Win

Take Slip·Jun 2, 2017

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Big Cat

The NBA is now Kevin Durant's league and the torch has been passed from LeBron James

Are you ready for my hot, hot, hot take from Game 1 of the NBA Finals? Hit me. The torch has been passed. It is Kevin Durant's league. Whose man's is the NBA? I said that, yeah. It's Kevin Durant's man's. Passed that off. He said, here you go, KD. It is your league now. Your league.

Hot Take Basketball Hot

KD won Finals MVP and the title in 2017, reinforcing the idea that he had reached the summit, though LeBron remained a top player for years.

Loss

Take Slip·Jun 2, 2017

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PFT Commenter

Matthew Dellavedova is the missing piece the Cavaliers need to stop the Warriors

I mean, clearly, Della Vadova's [Matthew Dellavedova] the missing piece. They need a defensive stopper on the team that can check somebody, and they don't have it.

Opinion Basketball MediumSarcastic

The Cavs lost the series 4-1; Delly wouldn't have fixed the talent gap with KD added to a 73-win team.

Loss

Take Slip·Jun 2, 2017

#16922#PMT-2017-0602-16922

Big Cat

The Cavaliers will win the 2017 NBA Finals in five games

I still think Cavs... Well, you know what? Cavs in five now. How about that? This is one of those things I'm not even trying to go over the top here. I don't know how you can defend the Warriors.